The World Cup Effect: A Test for Soccer's Future in the US The 2026 FIFA World Cup has been a resounding success, breaking records in TV audiences and sellout crowds.
Beyond the excitement of the games themselves, there's a question on everyone's mind: what will this moment do for the sport's future in the United States?
Specifically, can it translate into long term support for local teams? Carolyn Tisch Blodgett, CEO of Next 3, is betting big that it can.