Hate Speech and National Identity in South Korea's Election Season The controversy over Starbucks' marketing campaign in South Korea has exposed deep seated divisions in the country's politics.
At its core is a debate about hate speech, national identity, and free expression – issues that have been simmering beneath the surface of Korean society for years.
The Starbucks campaign, intended to commemorate the 10th anniversary of the Sewol ferry disaster, sparked outrage among many Koreans who saw the company's use of a "siren" logo as insensitive.