The NBA's Social Schedule Reveals a League in Creative Overdrive The National Basketball Association has long been a pioneer in using social media to connect with fans and build its brand.
This year's schedule reveal takes that trend to new heights, as teams responded with creative announcements showcasing the deep integration of social media into NBA culture.
The league's opening night on October 20 features a showdown between the New York Knicks and the revamped Philadelphia 76ers, led by LeBron James and Jaylen Brown.