Hasbro's Bet on Adulthood: A Calculated Gamble or a Last Ditch Effort? Hasbro's recent financials suggest that the company is finally finding its footing, but at what cost?
CEO Chris Cocks' strategy to refocus on card games and cater to adult collectors – dubbed "kidults" by the CEO – has paid off in spades.
Revenue is up 16% year over year, surpassing analyst expectations and sending shares soaring. The success of Magic: The Gathering is undoubtedly a key driver of Hasbro's resurgence.