The Cult of Personality: ASU's Influencer Degree Raises Questions About Higher Ed's Purpose Arizona State University's launch of a degree program in Content Creation, designed to train students in the art of becoming influencers, has sparked a mix of fascination and alarm.
This development is more than just a quixotic attempt to create digital celebrities; it highlights profound implications about higher education.
The influencer economy is a growing sector, with over 200 million Americans earning income through platforms like TikTok, YouTube, and Instagram.